What is Backlinks and what is the importance

 If you've read anything about or studied Search Engine Optimization, you've come across the term "backlink" at least once. For those of you new to SEO, you may be wondering what a backlink is, and why they are important. Backlinks have become so important to the scope of Search Engine Optimization, that they have become some of the main building blocks to good SEO. In this article, we will explain to you what a backlink is, why they are important, and what you can do to help gain them while avoiding getting into trouble with the Search Engines.

What are "backlinks"? Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL's). The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.

When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with merely getting inbound links, it is the quality of the inbound link that matters.
A search engine considers the content of the sites to determine the QUALITY of a link. When inbound links to your site come from other sites, and those sites have content related to your site, these inbound links are considered more relevant to your site. If inbound links are found on sites with unrelated content, they are considered less relevant. The higher the relevance of inbound links, the greater their quality.

For example, if a webmaster has a website about how to rescue orphaned kittens, and received a backlink from another website about kittens, then that would be more relevant in a search engine's assessment than say a link from a site about car racing. The more relevant the site is that is linking back to your website, the better the quality of the backlink.

Search engines want websites to have a level playing field, and look for natural links built slowly over time. While it is fairly easy to manipulate links on a web page to try to achieve a higher ranking, it is a lot harder to influence a search engine with external backlinks from other websites. This is also a reason why backlinks factor in so highly into a search engine's algorithm. Lately, however, a search engine's criteria for quality inbound links has gotten even tougher, thanks to unscrupulous webmasters trying to achieve these inbound links by deceptive or sneaky techniques, such as with hidden links, or automatically generated pages whose sole purpose is to provide inbound links to websites. These pages are called link farms, and they are not only disregarded by search engines, but linking to a link farm could get your site banned entirely.

Another reason to achieve quality backlinks is to entice visitors to come to your website. You can't build a website, and then expect that people will find your website without pointing the way. You will probably have to get the word out there about your site. One way webmasters got the word out used to be through reciprocal linking. Let's talk about reciprocal linking for a moment.

There is much discussion in these last few months about reciprocal linking. In the last Google update, reciprocal links were one of the targets of the search engine's latest filter. Many webmasters had agreed upon reciprocal link exchanges, in order to boost their site's rankings with the sheer number of inbound links. In a link exchange, one webmaster places a link on his website that points to another webmasters website, and vice versa. Many of these links were simply not relevant, and were just discounted. So while the irrelevant inbound link was ignored, the outbound links still got counted, diluting the relevancy score of many websites. This caused a great many websites to drop off the Google map.

For More: http://www.webconfs.com/importance-of-backlinks-article-5.php

Ways to improve SEO power of your blog

Your blog is a powerful tool. Strategic blogging can help build your brand and your audience, establish thought leadership, drive leads, and build relationships with other bloggers.

Blogging is also a powerful SEO tactic. From an SEO perspective, publishing blog content on a regular basis helps you:

 Show up in more search results for a wider range of queries/keyword searches;

 Attract more links: Inbound links raise the "SEO value" of your website;

 Attract social signals: "Share signals," such as Facebook Likes, Tweets, and Google pluses, indicate the popularity of a document to search engines, and they can boost rankings.

Despite their SEO value, many blogs aren't optimized well and therefore aren't reaching their full potential to help drive organic search traffic from the Web. Let's take a look at six valuable tactics for improving your blog's SEO.

SEO Blog Tactic #1: Add Related Posts

One of the critical aspects of SEO is making your content easy to find. Google and other search engines gather information by crawling the Web and basically "clicking on links" on your website to discover content. If Google is unable to find certain pages of content on your website, that content will not show up in search results, rendering those pages useless from a SEO perspective.

One way to make blog content easier to find is to add a list of related posts at the end of each article. This tactic also helps send authority signals and the all-important "link juice" to content across your website. And when it comes to SEO, links -- and the value or "juice" they pass -- are key factors to helping pages rank higher in the search results.

Source: http://www.allbusiness.com/technology/internet-e-commerce-social-media/16758195-1.html#ixzz1hEZi5gPq

Benefits of Social Bookmarking

Social bookmarking is one of the important methods for organizing, storing, managing as well as increasing your link popularity.


Social bookmarking is a great SEO method for so many reasons.

• The first is that it creates additional inbound links to your content, which is always a good way to gain the attention of search engine bots and increase website’s ranking.
•  Secondly, social bookmarking and news aggregation sites are very popular, especially with the younger generation of internet-philes who are more comfortable receiving news from an online site than by watching television or reading the newspaper
• Thirdly, social bookmarking works make popular your online business in a proper manner. That is, these sites encourage the sharing of content. Readers who enjoy your content will rate it highly and add it to their list of favorite bookmarks where others can view it and even comment.

 Some of the more benefits are:

Quick Indexing with Social Bookmarking Submission
One of the easiest and fastest ways for any website to be found and indexed by the search engine spiders is to submit the URL to as many social bookmarking submission sites as possible. Sites like

      Digg,

      StumbleUpon,

      De.Licio.us, etc

All get crawled regularly. When you submit your site to these social bookmarking services then the search engines know that you’re there and you’re relevant to specific categories.

Generating Traffic with Social Bookmarking Submission

Depending on the nature of the content and the power of your titles you’re almost guaranteed to get some level of traffic through social bookmarking submission. The more networks you submit to the greater the amount of traffic you can receive. Since your bookmarks are tagged by niche-specific keywords the traffic you receive will likely be very targeted as well.

Quality Backlinks with Social Bookmarking Submission
While sharing through social media is more about creating a viral spread and starting social buzz you can get backlinks from social bookmarking submission. Personal profiles within these social bookmarking sites can often grow and increase in page rank, making them more valuable in terms SEO value. When you link to your pages and share content you’re generating authoritative backlinks to your site.

Matters should be kept in mind during Link Building

It is no secret that link building is critical to SEO success. However, some people often ignore internal links because they are just not aware of their SEO benefits. To most do-it-yourselfers (DiY), link building for SEO means external or inbound or backlinks. These are links that originate from another site and point to a page on your domain.

Don’t underestimate the SEO power of internal linking. They are not only great for increasing the number of pages indexed by Google but also help you target a larger number of keywords, especially long tail keywords. The number of site pages indexed by Google has a direct impact on your online lead generation. For every 50 to 100 pages indexed by Google, expect double-digit growth in the number of leads. (Read my earlier post, B2B Lead Generation Using a Business Blog).

For more information visit: http://industrialmarketingtoday.com/internal-links-the-secret-sauce-for-diy-seo/

Benefits of Directory Submission

Directory submission is the most inexpensive, often free, link building is one of the current methods out there today. This post is online marketers to build the most common and most widely used methods for link building. People who are not familiar with the process rather than a form of submission for this website search engine submissions where you just have to submit your site to web directories online. There are so many reasons for directory submission.

Some of these benefits are outlined briefly below:

1. Directory submission increases your links: Webmasters uses this method because the main purpose of link building backlinks are the biggest advantages of web directory submissions.

2. Guarantees search engine indexing: Search engines find your site to other sites post the following form. If the search engine find your link on directory sites, increasing the chances of your site they will follow those links to the site being listed in search engine databases.

3. Use anchor text: You can use your text as a tile that ultimately as a text anchor backlink directory site to be hyperlinked to the desired anchor. So directories using keywords as anchor text submissions will increase your link popularity.

4. Niche Directory Submission: niche directory is a trend these days where a directory only lists sites within a specific niche. Niche directory submission directories will give you a high quality relevant backlink.

5. Brand awareness: using directory submission you can boost brand awareness as well. More people about the site, the more popular your site / brand will do. Submitting your site to directories so your site's visibility will increase.

6. Free link building method: you can submit your site to directories. You have to do some web directories that accept free submissions to search for. A directory with links put together his findings presented to them one by one just to live. It takes time but you are building backlinks free and easy way. If you find it challenging or just do not have time to do it yourself, you offer a link building service provider which you can purchase.

7. Find Link Exchange Partner: If you are interested in link exchanges and link exchange partners looking for, so there is no better place than the web directory. You will find your site under the category of related sites. You visit those sites and see if they have any link exchange program can be. If not, you still refer to the site owners for link building partnerships if they are interested can email. Although not used by many webmasters, exchange links effusiveness due to its low these days, post form relevant sites can still offer some great value.

How an expert do Search Engine Optimization

In this age of internet marketing your business fast becoming a requirement for all companies. This is an excellent and expensive undertaking, but having the right to set up a website to match what your customers need and want your business goals odd. It is as simple as you saying that you do not get it up and website visitors will come. Most people outside the main search engines like Google only boxes that are placed between the inside of his little company not to put names to look for your website. But it takes more than your business name, your potential customer's attention. You need some optimization techniques to guarantee that your website is one of our customer clicks when they do an Internet search.
That is the empirical understanding that just a small number of individuals to visit your website when you can not optimize strategically. The majority of your potential customers within the boxes associated with major search engines by putting the main key phrases can visit our Internet website. These kinds of key phrases you would like to offer goods and services that can connect using. You might consider how often you television, radio listening or watching it on your address through an advertising banner for another website to do so visit the website. These routine methods of promotion may be hurting your pocket.

To get the maximum exposure online, your website must be promoted and advertised within the same environment. It is estimated that ten users of its search engine via the Internet go to page seven, set up your target audience. These individuals have so much information on the services that you offer as only for you to get a complete description of the company with distinction and uniqueness of a company would like to find together can as would like to find. There is not any clear checklist to find that websites which are leading to the discovery that these are finally able to get guests than are needed. Website using a small company within a company can influence improvements to the program display rating. A very important so we should find the answer: We included such famous search engine can get interest in these pages to get top positions? The important thing here is exactly where search engine optimization comes.
You want to do is get the top spot? Their material content is clear to every client. Focus on your understanding and enough to match with the search engines about their content should gather. You will need to optimize your website text into account the relevance rating of your users to take. For that, you just need to analyze the function of the market, most relevant sites and hyperlinks to sign meaningful exchange directories where your site is suitable to be listed above. Check each search program created by researchers regarding the use of price quotation document. Search engine optimization actually a non-intrusive course of action is similar to the monitoring needs. Sometimes, weeks or months, a quantity of clear results can be obtained. As a rule, people use the very first word is the most suitable sites to take down the list of search engines. Therefore, search engine optimization for these keywords or phrases that visitors normally use to focus on the needs.

Know the Right Techniques of Making Money Online

Intending to make money online with SEO? There are certain factors you must know about money making with SEO. A vital aspect is website trafficking. You should be aware of the fact that without website trafficking you cannot make money as you wouldn’t be able to sell your products and services at the first place. PPC and SEO are the two effective methods of making money online.

PPC also known as Pay Per Click indicates paying Google only when someone clicks on your advertisement. The other popular means of product and service publicity are Facebook Ads, Banner Advertisement, Text Link Advertisement, E-mail Marketing & Social Media Promotion. If you have a stable business infrastructure, you can surely afford PPC, Social Media Promotion and Banner Advertisements for publicity and improvement of traffic to your site.

In Social Media you can publicize about your company, its products and services at the popular social media platforms like Facebook and Twitter. These social media networks have maximum visitors and it’s a suitable platform to inform people about your products and services.

SEO (Search Engine Optimization) is an equally effective means of improving your websites ranking and gaining a better position in the search engine results. If yours is a new business and you don’t have enough capital to invest in online publicity, SEO is the suitable option for you.