Your blog is a powerful tool. Strategic blogging can help build your brand and your audience, establish thought leadership, drive leads, and build relationships with other bloggers.
Blogging is also a powerful SEO tactic. From an SEO perspective, publishing blog content on a regular basis helps you:
Show up in more search results for a wider range of queries/keyword searches;
Attract more links: Inbound links raise the "SEO value" of your website;
Attract social signals: "Share signals," such as Facebook Likes, Tweets, and Google pluses, indicate the popularity of a document to search engines, and they can boost rankings.
Despite their SEO value, many blogs aren't optimized well and therefore aren't reaching their full potential to help drive organic search traffic from the Web. Let's take a look at six valuable tactics for improving your blog's SEO.
SEO Blog Tactic #1: Add Related Posts
One of the critical aspects of SEO is making your content easy to find. Google and other search engines gather information by crawling the Web and basically "clicking on links" on your website to discover content. If Google is unable to find certain pages of content on your website, that content will not show up in search results, rendering those pages useless from a SEO perspective.
One way to make blog content easier to find is to add a list of related posts at the end of each article. This tactic also helps send authority signals and the all-important "link juice" to content across your website. And when it comes to SEO, links -- and the value or "juice" they pass -- are key factors to helping pages rank higher in the search results.
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